We often suffer from a time lag between acquiring data and using it to make a decision. If only we could get the data quicker, we would be so much better at what we do. Maybe this explains our obsession in developing technology that provides us data in real time. But we are forgetting something. It is not about getting the data quicker, it is about being able to make better decisions faster. Like the petroleum industry, we want real time "answer products" - not just real time data
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This post originally appeared on Exploration Radio and has been republished here with permission.